Saint-Germain des Prés, Sèvres-Babylone, rue de Rennes: an eclectic mix
Ready-to-wear and designer boutiques: Saint-Germain, or in other words, the essence of Parisian shopping.
For a shopping spree in the heart of Paris, not-to-be-missed districts are Saint-Germaindes-Prés, Sèvres-Babylone and rue de Rennes. Haute couture and ready-to-wear : everything is there! On rue de Rennes, there is a line-up of major brands including Etam, H&M and Kookaï. At the bottom of the road, on boulevard Saint-Germain and in neighbouring streets, the window displays of grand couturiers vie with one another : Giorgio Armani, Sonia Rykiel, Christian Dior, and also Ralph Lauren, A.P.C., Carven, Vicomte A., and finally, for bags, Jérôme Dreyfuss. Among the new arrivals, in June, the women’s ready-to-wear brand Caroll opened its new concept, a boutique with a chic and relaxed atmosphere. In spring 2012, Kenzo opened its colourfully-decorated concept store. After a shop in the Marais, the Brazilian brand of flip-flops Havaïnas opened a second Parisian boutique during the summer, in rue de Rennes. Ice Watch, the Belgian brand of trendy plastic watches, also chose this street for its first shop.
Finally, Edward.Edward, the concept store of the Weill brand, presents its ‘haute couture’ ready-to-wear collections. In February 2013, it will be the turn of Karl Lagerfeld to open his first concept store, at 194 boulevard Saint-Germain.